Investor Website Solution
Posted July 8th, 2009 by adminAs a real estate investor it can sometimes be tough to find motivated sellers. Increasing competition, declining home values and a soft lending market make it tough on investors.
Thanks to a sagging economy finding motivated sellers is not difficult. Truth be told, there simply is not. How do you get them calling you?
One of the best ways I’ve found to locate motivated sellers is on the internet. Of course, there is no shortage of services offering lists of motivated sellers. I’m insinuating a thorough internet presence that the owner has exclusive access to. Basically, a motivated lead funnel, or website, that you own.
So how should you execute such a solution? A timeless web design is where it all starts. It should show you as a serious business owner with the means and capital to solve the motivated seller’s problem. It should show that you’ve solved the problems of other motivated sellers recently. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. It should have a way for them to send their contact information and property details to you.
Start by either paying a professional to create a quallity website or build one yourself. Optionally, you could customize a template that you purchase. You’ll discover that even buying a template necessitates some HTML knowledge. It does take some capital to hire someone. You should put a dollar amount to your time and choose whether it’s worth it. Do you want to make yourself worth $20 an hour in developing the solution yourself? Do you have time on your hands and not much money?
Don’t forget as many testimonials as you can get. Take your offline credibility kit and fashion it for your website. Actual photo-copied letters are excellent if you have them. You should also consider audio testimonials. Satisfied customers are the most convincing sales component.
Use persuasive content to encourage your visitors to give you their information using your online forms. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s a true pro when it comes to writing copy. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Refer to Dan Kennedy’s book, The Ultimate Sales Letter, to write a quality call to action on each page.
Perhaps the most important step is putting plenty of lead generators on the pages. These are forms online that your visitors fill out. Use the forms to obtain the contact information of the visitor as well as their property details. This portion requires some database programming that will attach to the fields on the form and store the data.
Now that your site is live the last step is getting motivated sellers to see it. Using the major search engines to advertise is a great way to do this. You can accomplish this with SEO and paid advertising. Once you start receiving traffic you may find that you’ll need to tweak your copy. If you’re not getting the conversion rates you would like then change up the copy or move some things around. I’ve discovered that you can increase your conversion rates with a squeeze page.
You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.